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. >> and they would like to forget. >> education and what is the third one there? >> john: we take you behind the scenes. we'll show you what they don't like to talk about. >> the lying is okay in politics? winning the presidency. ♪ ♪ >> john: when it comes to winning the presidency, i'd like to think that the choice is about whose ideas are better but when you talk to people behind the scenes they talk about moments. >> there are a series of moments and that's what matters. >> john: remember the scream? howard dean led john kerry in early polls but then he tried to rally the troops. >> we're going to california, texas and new york. >> john: people in the room sounded like a normal rally, but because dean's microphone picked up only dean's voice the tv broadcast made him sound crazy. even images mean matter more than issues. this is said to have helped bill clinton. in 1980 republican primary george bush had momentum against ronald reagan until the debate. there was a moment where reagan looked strong. >> john: that moment helped change the campaign. >> read my lips. [ applause ] >> incid
, education and what the third one there? >> john: tonight we take you behind the scenes. we'll show you what they don't like to talk about. so lying is okay in politics? >> john: what is behind winning the presidency. >> when it to say winning the >> john: whether it comes to winning the presidency i would like to think about whose choice is better. when you talk about people behind the scenes. they talk about moments. >> there are a series of moments that is what matters. >> remember the screen. he led john kerry in early polls but after a loss he tried to rally the troops. california, and texas, and new york! >> the room was noisy. and people in the room said, this sounded like a normal rally. >> and then we're going to washington, d.c. to take back the white house! yay! >> but because dean's microphone picked up only dean's voice, the tv broadcast made him sound crazy. >> yay! >> that unfairly may have killed his campaign. even images can matter more than issues. this video is said to have hurt john kerry. this is said to have helped bill clinton. bill clinton. in the 1980 republican prim
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